Spiral Dynamics
What is Spiral Dynamics?
In the 1970s a brilliant scientist, Dr Clare W Graves, uncovered 8 basic distinctive thinking values systems that exist in all people. Each of these progressive thinking values systems are more complex than the previous one.
This science of 'values thinking systems' was most notably used by Nelson Mandela and Desmond Tutu in the late 1980s and 1990's to help them with speeches and communication strategies during the Peace Process. Other well know companies ranging from Conoco Philips to Harley Davidson have used Spiral Dynamics to better understand their people dynamics and to enhance communication and effective marketing.
Have you ever wondered why some people in a team are often more focused on the rules than others and have ‘absolute’ opinions about how things should be done? Whilst there are other people who just want to do the job in a way that makes the most profit and not worry too much about procedure and rules? This is just one example of how different thinking systems that commonly show up in a team situation or indeed in every day life. Certain people will gravitate towards specific thinking systems in any given environment or circumstance and distinctive patterns of human attitudes and behaviour can be observed and predicted for each thinking system.
Spiral Dynamics Workshops
Certain Progress have been trained as Practitioners in the science of Spiral Dynamics by Chris Cowan who worked alongside Clare W Graves for several years before Dr Graves passed away in 1985.
Certain Progress' Spiral Dynamics workshop will provide your organisation with:
- A fun and easy to understand explanation of the science.
- You will leave the workshop with a new and extremely powerful way to communicate and improve team dynamics and team performance.
- You will also get new ideas and distinctions in effective internal communications and marketing. We will teach you specific behaviours and language patterns that are characteristic of each type of thinking system.
- We teach the basics of this science in a very easy to understand and fun way. Our outcome is to empower you to identify the thinking systems of their audience and then be able to most effectively communicate with them in the distinctive language of those thinking systems.
Spiral Dynamics Assessments
As certified practitioners in the science of Spiral Dynamics, we are able to provide on-line Spiral Dynamics Assessments that give individuals a map of their predominant thinking systems and empower them to:
- Understand their personal communication style and how it relates to other people.
- Discover how their thinking systems relates to their values.
- See how their favoured 'centre of gravity' influences their behaviour.
- Discover where their favoured thinking systems are in alignment and where they may indicate areas of potential stress.
The Benefits
Some of the benefits our clients experience are easily quantified, such as a 20% increase in staff productivity, 30% increase in sales revenue from a marketing campaign. Other typical benefits of implementing Spiral Dynamics in an organisation include significant improvements in effective internal and external communications. After working with us all of our customers notice improvements in staff morale, team dynamics and customer relations.
At Certain Progress Consultants we are licensed to provide on-line Spiral Dynamics Personal Assessments that provide an individual with a guide to their own levels of activated consciousness (thinking systems). We provide a ‘one-to-one’ consultation for all on-line Spiral Dynamics Personal Assessments completed. The Assessments reveal the prominent thinking systems used by an individual, by seeing how this information relates to the individual’s personal and professional life we can identify areas of potential stress and provide the strategies to deal with them.
Dr Clare W Graves
